Giraffe are integral to their ecosystems, opening up habitat for other wildlife, spurring growth of new Acacia forage, and dispersing seeds. Reticulated giraffe historically ranged from north-central Kenya to southern Somalia and Ethiopia. However, over just the past 30 years they have declined drastically by ~80%, from 36,000 to less than 8,700 today. If this trend continued, these giraffe could be extinct by 2020. We must act now, and quickly to protect this important species. For this reason, The Great Grevy's Rally is including reticulated giraffe in the 2018 census to help establish information on the current population in northern Kenya. The information will help communities, conservation NGO's and government to better plan for the survival of this species.